Ch. 5 - Developing a Global Vision

Nike, Inc. is the world's largest supplier and manufacturer of athletic shoes, apparel and other sports equipment. In the past several years, Nike has placed their focus on developing their global presence. Worldwide Nike has become a well known brand with the Nike Swoosh logo being a huge reason as to why they were able to further themselves globally. One of the reasons Nike is now recognized as a global brand is because they participate and play a major role in global events such as the World Cup and the Olympics. Nike played a big role in this past World Cup in 2014, and will have look to play an even bigger role in the upcoming summer Olympics in 2016. In this past world cup, they were in charge of designing the uniforms for 10 out of the 32 the World Cup teams: Brazil, the United States, Greece, England, Portugal, South Korea, Australia, France, Croatia and the Netherlands. In the past few years they've also been competing with Adidas whom is the other big player in the soccer market. Nike has been able to sign a ton of huge soccer superstars to endorsement deals, with players such as Portugal's Christiano Ronaldo, Wayne Rooney, and Neymar in their stable they were able to bring in $1.9 billion dollars in revenue in 2013. This past world cup viewership was up 39%, and with social media sites like Facebook, twitter and instagram, this years World Cup was easily the most globally viewed world cup ever.

Nike's Largest Flagship store in Harajuku, Tokyo

Nike Inc. has incurred substantial success in their global development and have also been big on their direct to consumer relationship. By placing factories, headquarters and flagship locations across the world, they've been able to spread their brand to different countries around the world. Since 2009, Nike has increased the amount of retail stores they have worldwide from 674 stores to 858 flagship locations. This has allowed Nike to capture more than 31% of the global athletic footwear market share. Furthermore, Nike and its global branches are very unique in the fact that all the products sold in the USA are the same ones of same value in that country of choice. Also, Nike is successfully able to keep in line their code of ethics and devotion to preserving and protecting the environment when developing the best product possible in all of these countries.