Nike Inc presently has 858 operational chain stores
worldwide according to Statistica.com. The stores offer an outstanding level of
service, including free marathon training, exceptional one to one membership
service, and they also have Nike ID studios in most of their locations. Nike ID
offers the Nike customer the opportunity to customize almost any Nike sneaker
to their liking. Customers can play with different shoe color variations, the
soles, place their initials or name on their shoe etc. This gives more personalization
to the consumer product and also adds a unique, 1 of 1 type of concept to the
Nike shoe. Nike also has a very famous online store in which many of their
customers go to check out their new products (Nike.com). In 2014 according to
Forbes.com Nikes saw a very impressive growth of 42% in their online sales. In
the Nike store you can find ALL products Nike.
They also offer many different types of services which many of their
consumers find to be very helpful.
I recently visited the Niketown flagship
location located on 57
th street between 5
th avenue and Madison.
And when I asked one of the employees what they offer service wise in store I
was shocked. In store they offer, a marathon training program where people can
run and get tips with professional marathon runners. In addition they offer a
Nike + Run Analysis program which helps evaluate your running style on a
treadmill in store and critique’s your running posture and style to increase
stability and stamina. They also offer a sports bra fitting system for the
ladies and pant hemming which tailors your attire to fit just right.
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